Google to map Chrysler’s Sterling Heights Assembly Plant
Users of Google Maps will soon be able to enjoy a 360-degree virtual tour of automaker Chrysler's Sterling Heights Assembly Plant from anywhere using internet as the internet search giant's mapping service is going to map the facility soon.
Chrysler and Google have joined forces to create a tour of the assembly plant to enable people to see how the 2015 Chrysler 200 sedan is made. The facility was renovated recently after the automaker ditched its original plans to shut down the facility as part of its bankruptcy.
The Sterling Heights Assembly plant has been renovated at an investment of more than $1 billion and the car maker now wants consumers to see how robots weld the car's frame and how they apply a powder coating to the frame prevent paint from chipping.
Olivier Francois, chief marketing officer at Chrysler, said, "Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before."
There will be a navigation tool that will offer a guided tour through twelve videos dedicated to individual areas of the plant; however, users will also be able to explore the facility on their own.
The 5-million-square-foot Sterling Heights Assembly Plant, which solely builds the new midsize sedan, employs more than 3,200 people.
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