EE to Launch Novel TV Service

EE to Launch Novel TV Service

EE is going to provide a novel TV service in which it will merge smartphones, tablets and TV into a single service. Combination of live, on-demand and recorded television and smartphones and tablets services will be offered in the new EE TV service.

Over 70 Freeview channels, the BBC iPlayer, Demand Five, YouTube and other services will be offered at the time of the launch. But these services will not be able to access Sky, BT TV services and even sports events and movies.

On demand, it will be offering around 10,000 TV series and movies. With regard to the payment, the service will be free of cost for people having EE's home broadband and landline packages. EE mobile customers will have to pay £9.95 per month to avail the service.

"With EE TV, not only can you watch different streams of live and recorded content, on multiple screens simultaneously, but your mobile becomes the remote", said EE's chief executive Olaf Swantee.

Analysts at CCS Insight termed the move to be a significant one. Definitely, the offer will confuse consumers that combines fixed-line and mobile broadband with TV assets. Experts think that such moves can lead to more consolidations among rivals.

EE is considered to be Britain's biggest mobile phone network and is jointly owned by Orange and Deutsche Telekom. The networks added 30,000 subscribers in the second quarter of this year leading the total to 775,000. Its recent move has opened a new source of income for it from on-demand media sales.

Lately, it has reduced the prices of its 4G pay-as-you-go packages. On an average, British people spend more than five hours a week watching television shows, clips and films on web-connected devices, revealed the data for the first half of 2014. The detailed data usage report was published by the Internet Advertising Bureau.

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