J.D. Power survey: AT&T bags top rank for customer service satisfaction
A semi-annual survey carried out by J. D. Power research firm has revealed that AT&T has bagged the top rank in terms of customer service satisfaction among US wireless carriers, for the July-December 2014 period. The latest rankings disclosed by J. D. Power are based on the results of the research firm's US Wireless Customer Care Full-Service Performance Study released on Thursday. For the survey, J. D. Power sought the responses of nearly 6,500 wireless customers in the second half of 2014. The survey primarily centered around three kinds of customer service issues --- problems, questions and account changes.
According to the results of the survey, AT&T earned 786 points - on a 1,000-point scale - for full-service wireless customer care; with T-Mobile bagging the second spot with 777 points. The country's two other leading wireless carriers, Verizon and Sprint, respectively earned 771 and 746 points. Overall satisfaction among wireless full-service customers was 773 out of 1,000.
AT&T had previously bagged the top spot in the J. D. Power customer service satisfaction survey in the second half of 2013 and the first half of 2014.
About AT&T's noteworthy customer-service performance, CEO Glenn Lurie said in a statement: "Our research has shown and our customers tell us that their number one desire is to feel appreciated by their provider, and we at AT&T Mobility are dedicated to deliver that each and every day to our customers."
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