Apple’s move to put “ad blockers” on iOS is troubling publishers
According to a Wall Street Journal (WSJ) report, publishers are apparently peeved at tech giant Apple’s move to make it easier for millions of users of iPhones and iPads to block ads on their devices.
Apple will be putting “ad blockers” within the reach of its iPhone and iPad users when it launches the next iOS version – iOS 9 – next month. The new iOS will give users the ability to install apps which prevent ads from showing up in the Apple Safari browser.
Evidently, Apple’s “ad blockers” have been troubling publishers because of the potential disruption threat posed to $70 billion annual mobile-marketing business, which is anticipated by publishers and tech companies to generate increasing revenue from the growing number of mobile users.
Apple’s decision to put “ad blockers” means that fewer iPhone and iPad users will see ads on their devices; thereby resulting in less revenue for publishers, as well as other mobile-marketing players like ad networks.
About Apple’s move to make “ad blockers” available to iPhone and iPad users, Jason Kint - CEO of digital publishers association called Digital Content Next – said: “The ad-blocking problem is real and growing, and ad-blocking on iOS is only going to accelerate it.”
- Propella 4.0 7-speed e-bike brings numerous upgrades over previous version
- EPA range ratings for Porsche Taycan Cross Turismo released
- Tesla Model S Plaid comes with new, much more efficient electric motor technology
- Fresno tribal casino plans hit roadblock again as California court sides with opponents
- Las Vegas Judge dismisses bid to sue Genting for Resorts World Manila deadly attack
New Zealand News
- German automaker Volkswagen invests $620 million in Northvolt to secure EV battery supply
- Top places to see in Singapore
- Xpeng enjoys 483% year-over-year jump in May 2021 deliveries; thanks to robust sale of P7
- Tesla offering new discounts & perks in China amid negative press
- Electric Vehicle Council slams Victoria Government for proposed punitive mileage tax on electric cars
The Health Department of Northwest Michigan has...Read More
American gaming and hospitality giant Boyd Gaming...Read More
An American citizen who had boasted in front of an...Read More
Pushing the long-awaited Chicago casino project...Read More
A study was conducted to evaluate the effect a...Read More
Tech biggie Google’s recent filing with the US...Read More