Bloomberg: Amazon is adding several other online on-demand networks to Prime

According to a Bloomberg report, Amazon is making the membership program for its special Prime streaming service more attractive for its subscribers --- it will give its Prime subscribers the access to even better TV content than what is already available to them.

The Bloomberg report, based on the information shared by unidentified sources, has revealed that Amazon apparently has efforts underway to add several other online on-demand networks to its Prime streaming service.

The move reported by Bloomberg will help Amazon offer more substantial competition to its rivals like Netflix and Hulu; as well as to Apple TV, Roku, and Chromecast, and other streaming devices.

Though Amazon has not yet made any official announcement about its reported plans to expand Prime streaming service, Bloomberg’s sources have disclosed that the company’s Prime subscribers will be able to expand their accounts by adding other online subscriptions, including “major, well-known movie and TV channels.”

The Bloomberg report claims that “Prime Instant Video would resemble something between a cable-TV subscription, though without live programming, and the online array of video offered through devices from Roku Inc., Apple TV or Amazon’s own Fire TV.”