ASUS strikes deal with Adblock Plus to bring ad-blocking to its 2016 devices

ASUS strikes deal with Adblock Plus to bring ad-blocking to its 2016 devices

In 2016, customers purchasing Taiwanese device manufacturer ASUS’ smartphones and tablets will have fewer ads rolled out on their devices, thanks to a deal which ASUS has struck a deal with one of the leading ad blockers, Adblock Plus.

As a result of the deal which ASUS has worked out with Adblock Plus, ad-blocking mechanism will be built-in on ASUS smartphones and tablets, and the mechanism will also be enabled by default on those devices.

With regard to the deal between and ASUS and Adblocker Plus, Till Faida – the co-founder and CEO of Adblock Plus - said that his company was collaborating with ASUS, so that ad blocking can be brought to the hardware maker’s stock browser.

Faida told Motherboard during the course of an interview that -- in a move which will apparently annoy advertisers worldwide -- ad-blocking will be switched on by default on the smartphones and tablets manufactured by ASUS in the near future.

In response to the disclosure by Faida, the Motherboard report pointed out that even though the user base of ASUS browser – which presently has nearly 15 million users – is relatively small, the potential outcome of the deal between ASUS and Adblock Plus could be significant.