Asus partners with Adblock Plus to integrate ad blocking into its mobile browser

Asus partners with Adblock Plus to integrate ad blocking into its mobile browser

According to a Motherboard report released this week, laptop and smartphone manufacturer Asus has worked out a partnership with ad-blocking form Adblock Plus to offer ad blocking as standard on its mobile devices in 2016.

The report has revealed that, as a result of the partnership between Asus and Adblock Plus, ad blocking will be available as a default option on Asus’ mobile devices sometime next year, with Adblock Plus baked into all the versions of the Asus Browser.

With ad blocking integrated into Asus mobile devices, the proprietary Asus Browser – which currently is used by nearly 15 million users - will be set to automatically block website ads. However, ads which appear on the ‘Acceptable Ads’ whitelist of Adblock Plus will not be blocked because these ads are not considered to be interruptive to the browsing experience.

The availability of Adblock Plus’ ad blocking mechanism as a default option on Asus’ mobile devices will be a noteworthy development, especially since it will give the Asus Browser an additional layer of protection against potential malware.

About Adblock Plus’ partnership with Asus, Till Faida -- co-founder and CEO of Adblock Plus – said in a statement provided to Motherboard: "We're extremely happy to team up with Asus, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry—a call getting louder by the day."